Cookie Policy

1. What are cookies

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. Cookies help ensure the proper functioning of the website, improve the user experience, and analyse website usage.

The HeyTruu online store uses cookies to ensure the full functionality of the website, improve the user experience, and analyse website usage.

2. What cookies we use

The following categories of cookies may be used on our website:

Strictly Necessary Cookies

These cookies are necessary for the operation of the website and cannot be disabled in our systems. They are usually set in response to actions you take, for example:

  • adding products to the shopping cart;
  • logging into an account;
  • security settings;
  • ensuring the payment process.

Without these cookies, the website may not function properly.

CookieService ProviderPurposeRetention Period
AWSALBMozello / Amazon Web ServicesEnsures stable website sessions and technically supports the processing of user requests7 days
PHPSESSIDMozello / HeyTruuMaintains the user session while using the websiteUntil the browser session ends


Analytics cookies

 HeyTruu currently does not use separate analytics cookies. If such cookies are introduced in the future, this policy will be updated accordingly, and such cookies will only be activated after the user has given consent.

Marketing cookies

Our website uses Meta Pixel (Meta Platforms Ireland Limited) to measure the effectiveness of Facebook and Instagram advertising, analyse user activity on the website, and optimise advertising campaigns.

Meta Pixel may record information about website visits and actions taken, such as page and product views, adding products to the shopping cart, starting the checkout process, and completing a purchase. Meta may also receive information about the user’s device and web browser.

If the Meta Advanced Matching feature is enabled, certain information provided by the customer may be transmitted to Meta in a protected (hashed) form to improve the accuracy of advertising measurement.

Meta Pixel and related marketing technologies are used in accordance with the user’s selected marketing cookie preferences. Users may withdraw their consent or change their cookie settings at any time.

Marketing cookies used on the HeyTruu website:

CookieService ProviderPurposeRetention Period
_fbpMeta Platforms Ireland LimitedUsed by Meta Pixel to measure advertising effectiveness, analyse user activity, and optimise advertising campaignsApproximately 90 days
_fbcMeta Platforms Ireland LimitedHelps link website visits and clicks on Facebook or Instagram advertisements and measure advertising resultsApproximately 90 days

The _fbc cookie may not be set for all users, as it is mainly used when a visitor arrives at the website after interacting with a Meta advertisement.


3. Cookie management

When you visit our website for the first time, you are given the option to choose which categories of cookies you consent to.

You may change or withdraw your choices at any time by clicking “Cookies” at the bottom of the website and reopening the cookie settings.

Cookies can also be managed or deleted through your web browser settings.

Please note that blocking or deleting certain cookies may affect the functionality of the website.

4. Third-party Services

The HeyTruu website uses third-party services that are necessary for the technical operation of the website or are activated according to the user’s consent.

Meta Platforms Ireland Limited – Meta Pixel is used to measure the effectiveness of Facebook and Instagram advertising, analyse user activity, and optimise advertising campaigns. Meta Pixel marketing functions are activated according to the user’s selected marketing cookie settings.

Mozello SIA and Amazon Web Services – used to support the technical operation of the website, maintain user sessions, and provide infrastructure services.

The respective service providers may process personal data in accordance with their own privacy policies.

5. Changes to the Cookie Policy

We reserve the right to amend this Cookie Policy at any time. Any changes will be published on this page.

6. Contact information

If you have any questions regarding the use of cookies on our website, please contact us:

Email:
[email protected]

More information about the processing of personal data is available in our Privacy Policy.

Cookie policy last updated: September 22, 2026